The Hidden Potential of Industrial Real Estate Properties

Nov 11, 2024

Billionaire Andrew Carnegie famously said that 90% of millionaires got their wealth by investing in real estate. But how much potential is there for you?

If you’re looking in the right place, such as industrial real estate, the potential is immense — largely because many people overlook it. Today, we’re going to be discussing how investing in industrial real estate properties can be your gateway to financial success.

About Industrial Real Estate

Large industrial building with minimal windows and a spacious, empty exterior area.

Industrial real estate refers to a key segment of the commercial property market, one that supports vital industries like trade, e-commerce, and global supply chains and ensures the smooth movement of goods and materials across markets. It’s a broad and versatile category that focuses on properties used for nonpublic, business-related activities.

Some common types of industrial properties include:

  • Warehouses: Storage spaces for goods before distribution.
  • Manufacturing: Facilities where products are created or assembled.
  • Production: Spaces designed for large-scale product manufacturing.
  • Laboratory: Buildings dedicated to scientific research or product innovation.
  • Storage: Facilities used for storing materials or inventory.
  • Hybrid spaces: Warehouse/office combinations used for multiple purposes.
  • Distribution facilities: Centers designed for receiving, processing, and shipping goods.

Think of industrial real estate as the spaces where behind-the-scenes work happens — whether it’s for research, shipping parcels, or building machinery. These properties can vary greatly in size, from small operations to massive warehouses spanning hundreds of thousands of square feet.

What Experts Say About Industrial Real Estate Investment

Abstract blueprint-style rendering of tall industrial buildings with illuminated windows.

Investors and industry experts agree that industrial real estate is one of the most reliable and high-performing commercial real estate (CRE) classes, especially in today's evolving market. According to JLL Research, demand for industrial spaces has been steadily increasing due to the rise of e-commerce and sophisticated logistics networks. CBRE also highlights the high investor interest in industrial properties due to their ability to generate stable income streams while maintaining low vacancy rates and steadily rising rental rates across major United States markets.

The PwC 2024 Emerging Trends report also emphasizes the resilience of industrial real estate, noting its long-term stability even during economic downturns. The rise of automation and smart warehousing further enhances the sector's appeal, positioning it as a critical asset for the future. No matter how you spin it, industrial real estate is set to remain a high-potential investment for years to come.

What Makes Industrial Real Estate a High-Potential Investment?

If you’ve been thinking about stepping into CRE, here’s why industrial properties should be on your radar right now:

1. Higher Yields Compared to Other Real Estate Sectors

Classical building model in front of blurred financial chart background, symbolizing investment.

As mentioned, industrial real estate has historically provided some of the highest yields among CRE asset classes — attracting investors with its resiliency during economic shifts. 

When you invest in industrial real estate, you are typically investing in properties that support essential business functions like production, storage, and distribution. These properties often have long-term tenants, such as manufacturers or logistics companies, which means reduced turnover and more predictable rental income. As the demand for these spaces continues to outpace supply, rents and property values will inevitably increase, providing investors with strong returns. 

2. E-Commerce Boom

Warehouse shelves filled with boxes, with a pallet and hand truck in the foreground.

The rise of online shopping has significantly increased the demand for industrial spaces, particularly warehouses and distribution centers, which are essential for e-commerce companies like Amazon to store inventory, process orders, and ensure fast shipping. As e-commerce continues to grow, the need for these facilities will increase, creating long-term opportunities for investors. 

By investing in industrial real estate tied to e-commerce operations, you're tapping into a stable source of rental income fueled by growing consumer demand. These properties are often also located near key transportation hubs, further enhancing their value.

3. Technological Advancements

High-tech industrial facility with overlay of digital blueprints and machinery outlines.

Technological advancements, such as artificial intelligence (AI)-driven inventory systems and robotics, are enhancing the operational efficiency of industrial spaces. These innovations allow companies to process orders faster and with greater accuracy, improving their overall profitability. As a result, businesses are more likely to lease properties equipped with these features. For investors, owning industrial properties with integrated technology attracts high-quality tenants and boosts the long-term value of the asset.

As technology continues to advance, modern industrial properties will offer even more appeal to tenants, driving demand and making these properties more profitable for investors.

4. Versatility

Spacious, empty room with floor-to-ceiling windows offering a panoramic cityscape view.

Industrial properties are incredibly versatile. Many older facilities can be repurposed or upgraded to meet modern business needs, making them valuable to tenants and investors alike. Whether it's converting a vacant warehouse into a distribution hub or upgrading an outdated facility with new technology, industrial real estate offers endless opportunities for innovation. 

This flexibility means that investors can maximize their returns by adapting properties to meet the evolving demands of industries like e-commerce, logistics, and manufacturing. As business needs shift, adaptable spaces remain attractive to tenants, ensuring consistent occupancy and long-term value for investors.

5. Sustained Demand in Fast-Growing Markets

Miniature model of a modern cityscape with high-rise buildings and surrounding greenery.

Fast-growing urban areas need logistics centers, warehouses, and production facilities to keep up with the increasing demand for goods and services. This sustained need for industrial spaces and infrastructure makes it a valuable asset class, offering both stability and growth potential. 

For investors, this means there is a steady demand for properties that facilitate both logistical and production support. As cities continue to expand, industrial properties in these areas are likely to appreciate, offering both rental income and capital appreciation.

The Right Investment With the Right Partner Equals Success

Real estate is one of the best ways to invest in real, tangible assets — but not all real estate investments are created equal. To truly succeed, you need the right partner who understands your goals and helps build a powerful portfolio.

With over 30 years of experience in the CRE market, Alliance understands how to navigate various asset classes, markets, and economic conditions. Our portfolio is built on recession-resilient assets like industrial real estate properties, medical offices, and multi-family properties, making our firm an ideal partner for investors seeking long-term growth and stability.

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